Please use this identifier to cite or link to this item: https://idr.l2.nitk.ac.in/jspui/handle/123456789/16117
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dc.contributor.authorGoutam D.
dc.contributor.authorGopalakrishna B.V.
dc.contributor.authorGanguli S.
dc.date.accessioned2021-05-05T10:29:49Z-
dc.date.available2021-05-05T10:29:49Z-
dc.date.issued2021
dc.identifier.citationJournal of Electronic Commerce in Organizations , Vol. 19 , 1 , p. 1 - 23en_US
dc.identifier.urihttps://doi.org/10.4018/JECO.2021010101
dc.identifier.urihttp://idr.nitk.ac.in/jspui/handle/123456789/16117-
dc.description.abstractThis study aims to explore the factors influencing attitudinal, affective, as well as cognitive loyalties. Theoretical framework was developed by integrating the e-service quality, e-satisfaction, e-loyalty (the three dimensions), e-commitment, and e-trust. Nine hundred thirty-seven valid replies were collected from internet shoppers through using email survey method. Exploratory factor analysis as well as Structural equation modeling was accomplished to examine the anticipated model by using SPSS-V23 and AMOS-V23. Results confirm that e-service quality has an influence on satisfaction, trust, and commitment. The authors have considered e-satisfaction, e-trust, and e-commitment as mediating variables between e-service quality and e-loyalty dimensions and tested for it as well. E-satisfaction has a substantial impact on e-trust and trust acts as a mediator between satisfaction and attitudinal, affective, and cognitive loyalty. Further, e-trust has an influence on commitment and commitment acts as a mediator between trust and attitudinal, affective, and cognitive loyalty. Moreover, commitment has a positive effect on attitudinal and cognitive loyalty but does not have any impact on affective loyalty. Copyright © 2021, IGI Global.en_US
dc.titleDeterminants of Customer Loyalty Dimensions: E-Commerce Context in Emerging Economy Perspectiveen_US
dc.typeArticleen_US
Appears in Collections:1. Journal Articles

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